The 4 ps of Creativity

The 4 ps of Creativity

I’ve written repeatedly and at length about how people seem stuck on mistaking Creativity for Art. One of the key reasons that I haven’t discussed as yet, is the 4 P’s view on Creativity. The 4P’s provide a model of creativity: a framework in which it is easier to...
Creativity vs Problem Solving

Creativity vs Problem Solving

On the neurological level, problem-solving is a creative task: we assess our range of information, looking for links and junctions. On the neurological level, problem-solving is a creative task: we assess our range of information, looking for links and junctions. We...
Theres a Thin Line Between Genius and Madness

Theres a Thin Line Between Genius and Madness

It’s a well-worn cliché that creative genius is closely related to madness. So much so that quite often, Creativity is seen as the CAUSE of the madness. However, if you accept, as I do, that everyone is creative and that creativity is a fundamental human urge that...
Creativity Learning by Doing

Creativity Learning by Doing

The biggest surprise is that many people still only think of art when they think about the term creativity. I have learned some surprising things about the world’s attitude to creativity while working through the test phase of my creativity training workshops and...
Top 5 Factors that Lead to Resistance to Creativity

Top 5 Factors that Lead to Resistance to Creativity

Along the path of my 25-year career as a self-employed creative, I have encountered a lot of resistance to creativity. When you consider we operate in a global economy centred on innovation: product updates and upgrades, new editions, new models, new technology… this...